Privacy Policy

1. Information We Collect

When you interact with Lucid Foto, we may collect the following information:

• Contact information: Name, email address, phone number, and mailing address provided when you book a session, submit an application, or contact us.
• Session details: Booking preferences, session type, scheduling information, and style consultation notes.
• Payment information: Payment details are processed securely through our third-party payment processors. We do not store credit card numbers on our servers.
• Photos and images: Photographs taken during your session, which are delivered via a private online gallery.
• Website usage data: Browser type, IP address, pages visited, and referring URLs collected through cookies and analytics tools.

2. How We Use Your Information

• To process bookings and deliver your portrait gallery.
• To communicate with you about your session, including scheduling, preparation, and delivery.
• To send occasional updates about upcoming quarterly mini session drops, only if you have opted in.
• To improve our website and services.
• To comply with legal obligations.

3. Photo Usage and Model Release

Photos taken during your session are your property. We may request permission to use select images for our portfolio, website, and social media. This is always optional and governed by a separate model release agreement discussed before or during your session. You may decline without affecting your session or delivery.

4. Information Sharing

We do not sell, trade, or rent your personal information. We may share information with:

• Service providers: Third-party tools that help us operate our business (payment processing, scheduling, gallery delivery, email communication). These providers are contractually obligated to protect your data.
• Legal requirements: When required by law, regulation, or legal process.

5. Cookies and Analytics

Our website uses cookies, pixels, and similar tracking technologies to understand how visitors interact with our site and to measure the effectiveness of our advertising. These technologies may collect information such as your IP address, browser type, pages visited, and actions taken on our site.

We work with third-party advertising and analytics partners who may use cookies and tracking pixels to serve relevant ads, measure ad performance, and build audience profiles. These partners may combine information collected on our site with data from other sources to provide measurement services and targeted advertising.

You can control cookie and tracking preferences through your browser settings. Most browsers allow you to block or delete cookies, and you can opt out of interest-based advertising through industry tools such as the Digital Advertising Alliance (optout.aboutads.info). Note that opting out may affect the functionality of some features on our site.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Photo galleries are delivered through password-protected or private links. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your contact and booking information for as long as necessary to fulfill our services and maintain our business records. Photo files are retained in your private gallery for a minimum of 90 days after delivery. After that period, files may be archived or deleted. Contact us if you need extended storage.

8. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing communications at any time.
• Withdraw consent for photo usage in our portfolio.

To exercise any of these rights, contact us at hello@lucidfoto.studio.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., scheduling platforms, social media). We are not responsible for the privacy practices of these external sites and encourage you to review their policies.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website or services after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this privacy policy or how we handle your data, contact us at: